Content direction rather than production, and the clearest evidence I have that audience-led content creates its own distribution.
I was not designing every post here. The work was content direction, advertising, marketing coordination, campaign planning, quality control and communication, roughly two to three days a week, advisory and operational rather than production.
The page depended almost entirely on personal-brand content. I introduced educational, Germany-focused and current-affairs formats alongside it, including German-language and subtitled material.
The numbers above are those formats. It taught me that content does not always have to sell directly. Sometimes what the audience genuinely wants does the distribution for you.
I also worked with the immigration team on positioning a new service line: promotional concepts, brochures, service offers, supporting content and early client acquisition. My ELOvisa background became directly useful again.